Despite the pandemic's fallout, Apple managed to sell more smartphones during the first and second quarters of 2020 than it did during the first two quarters of 2019.
The overall smartphone market is still much smaller than its 2017 peak.Īnd lest you think the past four quarters are only strong because sales dried up in the first two quarters of 2020, they didn't. Apple has still sold an average of 57.8 million iPhones in each of past four quarters, logging its highest annualized pace of unit sales since 2015 when the iPhone 6 redefined what a smart mobile device could be. The company is simply winning less share of the market's current overall growth after holding on to a great deal of its share when the market itself began to contract in 2018. Part of the additional story is that, while Apple may be losing market share, it doesn't mean it's selling fewer smartphones.
The dynamic underscores the risk of looking at anything one-dimensionally there's always more to the story. Clearly, consumers are finding other smartphone options rather than gravitating to the most recognizable name in the business.Īpple shareholders need not panic just yet, however. The iPhone was being used by 56.8% of North American smartphone owners as of late 2018, but after slipping again during the first half of this year now accounts for 53.6% of the market's actively used smartphone base. GlobalStats' statcounter says that after peaking at a 28.8% share in April 2020, the worldwide number of actively used iPhones in the world has peeled back to a share of 26.9%. And even then, Apple isn't exactly knocking it out of the park.
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